Our Story
Flo has always had a heart for all animals from a very young age. Her family always had dogs and she was an avid horseback rider growing up in Germany. Moving to the US and starting college in southern Illinois in 2011, she very quickly started attracting stray dogs, when she found her first dog Hurley on the side of the interstate. It of course didn’t end there. Countless rescue missions and forever homes later, she now is a proud pet parent of four dogs, some with very dramatic stories, and four cats. After completing her Bachelor’s in Animal Production, Flo started to embark on the next adventure: a Master’s degree In Companion Animal Nutrition. During this time she started managing a local pet supply store, which catapulted her into finding her true passion: nutrition and all things natural pet care. This in turn allowed her to work closely in the industry while educating pet parents on the best nutrition options for their furbabies.
A few years in, the realization of the lack of moisture and appropriate diet for pets was very apparent leading Flo to make a bolder move and take a chance on curating a new kind of bone broth. Very few were shelf-stable, and even fewer had added healing power. That is where the idea for herb-infused broths was born using powerhouse herbs like dandelion, thyme and parsley. But not only that, the goal was to keep the strained environment and happiness of animals as a top priority, which is why to this
day most sourcing is done from local farms in southern Illinois, allowing our brand to support small family farms who do it right. Since August 2019, Crude Carnivore has curated seven broths, with one more on the way, and continues to strive to change the way pets eat all over the USA. It is our honor to have so many incredible opportunities working with pet parents, independent retail stores and renowned veterinarians. We love you here! Thank you for your support!
- Flo
